Nezhana
Try before you buy

See it on you before you buy it

A swatch on a screen tells you very little. Your own face tells you everything — see how a shade actually sits on your lips.

Try it on

Your image never leaves your phone

Lipstick and three looks are free, and everything is open for your first three days. No sign-up, no download — it opens right in your browser.

Nezhana (neh-ZHAH-nah) comes from the Russian нежная, “tender”.

“I was surprised that everything stays put when I move and pull faces — like it’s actually on.”

From a review by a woman who has used the app since its first week (translated from Russian)

Looks

A full face in one tap

Fourteen ready-made looks. Tweak anything, tab by tab — then save the result as your own.

Warm · peach & caramel
Berry · rose & wine
Cool · smoke & graphite

Your face stays with you

Everything runs on your phone.

  • No photos, no video — nothing is sent anywhere. Not to us, not to anyone.
  • Photos you pick from your gallery are never uploaded.
  • Snapshots you save go to your phone and nowhere else.
Why it’s different

Try before you buy — whatever the store

Brands and retailers have try-on tools too, and they all work the same way: they show you their own products and walk you to checkout. Your question is a different one — will this color work on you, before you’ve paid for it? After all, you can’t return a lipstick you’ve already swiped on.

Store try-ons
Nezhana
Their products only
A similar shade — buy it wherever you like
Built to sell
Sells no cosmetics — just the try-on
Your photo may go to their servers
Your image stays on your phone
One lipstick or one eyeshadow at a time
The full face at once, in motion
What’s inside

The whole kit, not just a lipstick

Pricing

Lipstick is free. The full kit is 599 RUB a month

Everything is open for your first three days — try every tab and build your own look. After that, part of Nezhana stays free for good.

Free, always

  • Lipstick: all 15 shades, finishes, volume and liner
  • Three ready-made looks: Nude, Evening, Smoky
  • Photo, selfie or live camera

Full access

599 RUB for 30 days

  • All 14 looks, plus saving your own
  • Eyeshadow, liner, lashes, brows, blush
  • Foundation, concealer, contour, eye color

Pay by card or SBP; your receipt comes by email. Full access opens right after you pay. Cancel any time and get a refund for the unused days. Terms of service (in Russian).

How it works

Three steps

  1. Open the link. Nothing to download, no account to create.
  2. Allow the camera — or pick a photo from your gallery, if that feels easier.
  3. Tap a look or build your own, tab by tab. Press and hold Show “before” to compare with your bare face.
On your home screen

No more digging for the link

Add Nezhana to your home screen like an app and open it with one tap. How you do it depends on your phone and browser:

On iPhone

  1. Open Nezhana in Safari
  2. Tap the Share button at the bottom of the screen
  3. Choose Add to Home Screen

On Android

  1. Open Nezhana in Chrome
  2. Tap the three dots in the top-right corner
  3. Choose Install app or Add to Home screen

In Yandex Browser

It can only add a shortcut, from its main menu. To install Nezhana as a proper app, open it in Chrome and install it from there.